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New Zealand Wine

New Zealands Winedoesnt that sound tempting???

Well..Wine in New Zealand has been a long, tortuous and fascinating history. As we all know, New Zealand is also called the Kiwi country. In the recent decade, most of the Kiwi wine drinkers have developed a taste for fully dry wines which are made from classic varieties as sauvignon blanc, chardonnay, pinot gris and pinot noir, which dominates the industrys output. Wine has always played a key role in the emergence of the countrys thriving caf culture. New Zealand wineries originally was set out to serve the small domestic market, operating within a highly regulated economy. New wine companies have been mushrooming, from Northland to Central Otago. Thirty years ago, there were fewer than 100 New Zealand wineries, and presently, the ranks have swollen to over 670.  The wine industry is forever abuzz with the excitement of new companies, new faces, new labels.

New Zealand is a country which registers local and international wines and spirits. The Geographical Indications (GI) (Wine and Spirits), Registration Amendment Bill was passed by New Zealands Parliament in November 2016. This legislation has been a significant step for the wine sector as it provides international safeguard for New Zealands geographic names. The identity of 18 New Zealand wine regions have now been protected under the New Zealand Geographical Indications (Wine and Spirits) Registration Act. The Geographical Indications (Wine and Spirits) Registration Act has formally recognized the collective intellectual property of a wine region by allowing for registration of the regions name as a GI. This has ensured that the name is reserved only for wine from that region. Importantly, registration has also given the regions winegrowers a greater ability to protect those GI names from misuse locally and overseas. The registration of the GIs have provided a solid platform for New Zealand wine producers to promote their wines and regions in international markets and to ensure investment in their regional identities for better protection.

New Zealand wine exports have been valued at $1.66 billion for the year to the end of June 2017. The industry is working towards a goal of $2 billion of exports in 2020. Hence, New Zealand Winegrowers have been partnering with New Zealand tourism to develop online tourism training modules for wineries since they have been registered as GI. Wine tourism has increased wide appeal because visitors to New Zealand can explore wineries in any season, and across many regions.