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Mayo Wonder

Just Mayo is not real mayonnaise!

Yes, you read that right.

The Hampton Creek Inc. is a Californian healthy food start-up, which introduced a new type of mayonnaise Just Mayo which means Giving or Spread on but it does not contain egg in it. It claimed that Just Mayo is made with canola oil, white vinegar, sugar, salt, pea protein, spices and modified food starch. The US Food and Drug Administration stated that the start-up can no longer refer to its vegan sandwich spread Just Mayo as mayonnaise because it does not contain eggs. 

The United States Food and Drug Administration said that, the products also contain ingredients, such as modified food starch, which do not technically belong in mayonnaise. This new type of mayonnaise Just Mayo comes in chipotle, garlic and Sriracha flavors, which does not contain egg in it as mentioned in their labels. The labels feature an egg with a plant growing in-front which actually means that it was the companys way of showing that they used plants in place of eggs, as stated by the Hampton Creeks Chief Executive. The new mayonnaise has been purported to be standardized food due to the misleading name and imagery used on the label, hence, the Chief Executive of the company claimed that Just Mayo products were cholesterol-free and its label implied that the product is healthy for the heart. The FDA, in return stated that, the product has too much fat content to even qualify for the health claims made by the companys Chief Executive. 

In August, the FDA warned that the company needed to change its product names or would have to face fines because the term "mayo" had long been understood as a short-hand for mayonnaise. Additionally, the use of the term "Just" along with "Mayo" reinforces the impression that the products are real mayonnaise by suggesting that they are "all mayonnaise" or "nothing but mayonnaise", said the FDA.The Company stated that the "Just" relates to its manufacturing methods which reduce land use, water use, and carbon emissions while creating an allergy-free product and the word "Just" implies as "fair," not "only." It also proposed in evolving the standard of mayonnaise to incorporate new and more ecologically sustainable food production methods, so that eggless products could be covered. Also, the company never obscured the fact that it uses plants instead of eggs.  The FDA also stated that, "The use of the term "mayo" and the image of an egg may be misleading to consumers because it may lead them to believe that the products are the standardized food, mayonnaise, which must contain eggs."

Thus, it would be interesting to know whether or not the company will remove the word Mayo from their product or continue the battle against the FDA and keep manufacturing and selling their eggless mayonnaise.